About the DBS

The DBS was created by the Design Business Council to offer more depth into specific areas of design management.

It is a business school developed specifically for Australian designers.

The content is tailored to Australian design studios and presented by Australian design practitioners.


We know design studios don’t fail because they lack creativity. They fail because they lack business acumen.  Business skills are not covered at uni and learning on the job can be slow and costly.

Added to that, the business skills needed to run a sustainable design studio are different to those needed in other small businesses. Managing creatives is not for the faint hearted and maintaining a sustainable creative business is tough.

Enter the Design Business School.

The DBS content is a minimum of theory and an abundance of practical work. Better still, it is practical lessons centred on your studio and your business.


DBS presents a range of programs to develop buisness skills in your team.

Programs to improve your studio’s business performance.

Programs that help retain and grow good staff.

Practical business skills design practitioners can use everyday.


We’ve all left a PD day full of hope and energy only to have it dissipate when the demands of real life kicks in.

So we’ve designed programs to make learnings stick. They’re full of practical content that is useful every day. Better still, you don’t need to leave the studio to learn. You can do the courses online using your studio and your client’s as case studies.

You can learn at your pace, in your time but you’re not alone. We present the program content and then work alongside you as you complete units. We’re available  online throughout the program(s) to help you get through the sticky bits and review the learnings at the end. That way we can make sure you get what you need from the content.

We guarantee, when you leave,  you’ll leave with a better performing, sustainable design practice.

“Greg worked with the 15 studios from the 121 Creative network to mentor and guide the studio owners to develop a clear plan to grow their design businesses. He provided critical insight into how they could more effectively value and price design.  Greg has a wealth of information and is clearly a leader in his field. His knowledge of the Australian design marketplace is invaluable. I would recommend Greg to studios across Australia who are looking to grow their businesses.”

Sarah Emms, Ex General Manager of 121 Creative Australia


The Business of Design Leadership Program is leadership program that develops a management team in your studio. It involves the whole studio in an online program of mentoring and workshops.


The Design Studio Management Program is a fast-track to the management skills needed to run a design studio. It’s perfect for designers wanting to move to management or start their own business.


Selling more design for print and digital is an intensive program that shows how to sell design campaigns that build your business.

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